The World Every Day ( Exxon ) - 1470 Words

the world every day (â€Å"Exxon†). Part of its expansion strategy involves integrating its different operating divisions. For example, over 90% of its chemical capacity is integrated with its natural gas and refining operations. This allows for cross-utilization of resources, ultimately boosting efficiency and reducing costs. Technology is at the forefront of ExxonMobil’s strategy. Newer technology allows for more environmentally conscious and efficient operations, which can save the firm time and money, while reducing its effect on the environment (â€Å"Exxon†). ExxonMobil has several large competitors in this sector, such as Chevron Corp., Royal Dutch Shell, and BP. Chevron is the second largest oil company in the United States, and is often compared side by side with Exxon when performance is being analyzed. Royal Dutch Shell is an enormous oil and gas producer, owning the largest retail fuel network in the world. British Petroleum is headquartered in London, and is also one of the largest oil producers in the world, having a large presence in the United States (â€Å"Edwards†). All of these companies compete in the exploration, production, and transportation of oil and its products around the world. The main contributing factor determining how well ExxonMobil and its competitors perform is the price of crude oil. The suspected slowdown in the Chinese economy was the demand-side reason for the decline in oil prices. China is one of the largest consumers of oil in the world, so anyShow MoreRelatedA Brief Note On The American Multinational Oil And Gas Corporation Essay1193 Words   |  5 Pagesin Texas, United States. Founded by John D. Rockefeller s Standard Oil company, and was formed on November 1999, by the merger of Exxon and Mobil (formerly Standard Oil of New Jersey and Standard Oil of New York), and Now ExxonMobil is the largest refiner in the world. 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As C.E.O. of the largest publicly traded oil company in the world with the highest posted record profit ever in 2006 ( $39.5 billion) and revenues in excess of #377 billion, (www.boston.com) TillersonRead MoreFIN 370 Week 2 Industry Averages and Financial Ratios Paper Final Draft 1516 Words   |  7 Pagesprofitability are compared by key financial indicators and ratios that measure several companies within the same industry. The publicly traded company chosen by Team A is ExxonMobil. â€Å"The largest publicly traded international oil and gas company in the world. ExxonMobil makes products that drive modern transportation, power cities, lubricate industry, and provide petrochemical building blocks that lead to thousands of consumer goods† (ExxonMobil,  2013-2015). In this paper, Team A wil l analyze the industryRead MoreOil Spills During The United States Oil1230 Words   |  5 PagesOils Spills In the United States oil consumption is an everyday occurrence, for every citizen. 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Exon Mobil is an industry leader in almost every aspect of the energy and petrochemical business, they operate facilities or market products inRead More It’s Time to Stop Lying about Oil Spills Essay1572 Words   |  7 Pagesonly be more of the beautiful eddies morphing around on the ground. While the rain falls, the movement of the oil has been known to mesmorize me to the point that I lose my perception of time. Just minutes after midnight on March 24, 1989 the Exxon Valdez super tanker collided with a reef in Prince William Sound of Alaska. Like poisonous blood from a dying, putrefying animal, oil spewed and flowed from the smashed ship. Over eleven million gallons of oil contaminated the life, air, land, andRead MoreExxon Mobil : New Jersey Standard And Vacuum Oil Company1621 Words   |  7 PagesExxon Mobil is a combination of two of the United States’ oldest oil companies: Jersey Standard and Vacuum Oil Company. These companies are 2 of the 34 oil companies that Standard Oil was broken up into after the 1911 Supreme Court decision that ended John D. Rockefeller’s trust. The Standard Oil Company of New Jersey v. United States case decision was made after the court deemed the Standard Oil Company’s monopoly on oil businesses unnecessary and in violation of the Sherman Antitrust Act. The nameRead MoreHow Business Can Grow Faster Than Normal1677 Words   |  7 Page sit is clear to see that not every all of them turn out to be wise decisions and can lead one or both company into finical problems. In this essay I will go over the successful Merger of Exxon Mobil and the unsuccessful Acquisition of Quaker and Snapple. Both of these were seen as promising business transactions but one turned out to make a super oil power great again and the other ended up costing Quaker 1.4 billion dollars in losses. 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A nauseating scent of rotting carcasses and oil filtered through the air. Sea birds screamed in anguish as they fought to survive with oil drenched feathers. Under the surface billions of organisms ceased to live due to the toxicity of the inescapable wrath of the blackened water. Prince William Sound had once been a

A Comparison of Women in Beowulf, Widsith and Icelandic...

Women in Beowulf , Widsith and Icelandic Sagas Are women in these poems active equals of the men? Or are they passive victims of the men? The roles of the women in Beowulf, Widsith, The Saga of The Volsungs, and the Saga of King Hrolf Kraki are not always stereotyped ones of passive homemaker and childbearer and peaceweaver, but sometimes ones giving freedom of choice, range of activity, and opportunity for personal growth and development. Let us first of all consider the roles of women in the classic epic poem Beowulf. In Beowulf the hero makes reference to Ingeld and his wife and the coming Heathobard feud: in that hot passion†¦show more content†¦Chickering says that women in the poem had â€Å"all the dignity and standing they commanded in Tacitus’ day,† when they were greatly respected and sought for their sound advice (264). Queen Welhtheow was giving such advice to King Hrothgar concerning his sons’ succession to the throne: Accept this cup, my noble lord, gold-giving king; be filled in your joys, treasure-friend to all, and give to the Geats your kind words, as is proper for men; in your generous mind, be gracious to the Weders, remembering the gifts you have from all tribes. I have been told you would have this warrior for your son. Heorot is cleansed, bright hall of rings; use while you may your gifts from so many, and leave to your kinsmen the nation and folk when you must go forth to await your judgment. Full well I know of my gracious Hrothulf that he would rule the young men in honor, would keep all well, if you should give up this world before him. I expect he will want to repay our sons only with good once he recalls all we have

Pro Euthanasia Essay Example For Students

Pro Euthanasia Essay LEGALIZATION OF PHYSICIAN-ASSISTED SUICIDEAJ JewittGrade SevenMrs. MockWednesday, November 22, 2000I. BeginningA. Whose life is it, anyway? These were the words of the late Sue Rodrigues, ahigh-profile, terminally-ill resident of British Columbia, Canada, who sufferedfrom ALS (Lou Gehrigs Disease). She was helped to commit suicide by a physician in violation of Canadian Law. B. Most people in North America die what may be called a bad death. One studyfound that More often than not, patients died in pain, their desires concerningtreatment neglected, after spending 10 days or more in the intensive care unit. C. I believe that because so many people are dying so painfully, there are more reasonsor physician-assisted suicide to be legal than not. II. MiddleA. Physician-Assisted Suicide is: 1. a form of euthanasia in which a doctor gives access to a person the means to kill himor herselfB. A Physician is: 1. a doctorC. Steps in the process and methods of Physician-Assisted Suicide 1. There are three ways:a. One method is Dr. Jack Kevorkians Suicide Machine. In this process,the patient must first activate it by pushing a button. Then, three solutionsare injected in order; first, a harmless saline, then, a sleep-inducingative, and finally the lethal drug. b. Another is with the face mask. The patient wears the face mask andthen carbon monoxide is pumped through which poisons the patient. c. The third is plastic bag suffocation. D. Physician-Assisted Suicide is necessary : 1. to give people who dont want to live, a peaceful way to die 2. not only for the terminally ill, but also the chronically ill, elderly, depressed, ordisabled peopleE. Preventing Physician-Assisted Suicide from being legal is : 1. many different things including the beliefs a religion has about it although some do think it is O.K. 2. the answering arguments from those who are opposed. In these, similar answers to in Holland, 63 % of all deaths with the withdrawing of life supportwere executed without consent,. F. Physician-Assisted Suicide is legal in: 1. Columbia 2. Japan 3. the Netherlands 4. the state of Oregona. Oregon is the only US state where any form of euthanasia is legal. Thisis because of Oregons Death with Dignity Act which became effectiveon October 27, 1997. G. People wish to have Physician-Assisted Suicide legal because: 1. There are three reasons why euthanasia should be legal: it is a question ofdignity, it is the solution for a person that will die soon, it is the choice of thepatient. 2. Jack: Well have you ever thought about the fact that some people dont wantthat their pain managed in hospices? What if they dont want to be drugged somuch that they are unconscious for a long time until they die? If they think thatthey would rather die with dignity, then euthanasia should be allowed. Anotherthing is, what if they dont have a medical care plan for such treatment?. Thatwas from a mock argument that shows why euthanasia is such a controversialissue. H. Pro and Con Statistics 1. 57 % pro38 % con 2. 53.7 % pro38.3 % con 8.0 % dont knowI. Legalization of Physician-Assisted Suicide: 1. has been attempted before but I have found no record of this at allJ. Tools used in the process are: 1. Dr. Jack Kevorkians Suicide Machine, self-administered carbonmonoxide mask, and a plastic bag 2. chemicals used in the Suicide Machine such as sleep-inducing sedatives, salines, and lethal drugs and in the face mask suffocation, carbon monoxideK. The amount of people killed by Physician -Assisted Suicide is: 1. in the Netherlandsa. 400 of the cases were physician-assistedb. 2300 of the cases were when doctors killed upon requestc. 1040 of the cases doctors had actively killed without the patientsknowledge or consent ( murder)d. 4941 of the cases doctors had injected lethal doses of morphine without the patients explicit consentIII. ConclusionA. Physician-Assisted Suicide must be legalized for humane purposes because toomany people die in painB. So, lets make it so Physician-Assisted Suicide can become legal to end suffering from painful illnesses. .u21ab04b5d2f59b2f9548f6cded3394f3 , .u21ab04b5d2f59b2f9548f6cded3394f3 .postImageUrl , .u21ab04b5d2f59b2f9548f6cded3394f3 .centered-text-area { min-height: 80px; position: relative; } .u21ab04b5d2f59b2f9548f6cded3394f3 , .u21ab04b5d2f59b2f9548f6cded3394f3:hover , .u21ab04b5d2f59b2f9548f6cded3394f3:visited , .u21ab04b5d2f59b2f9548f6cded3394f3:active { border:0!important; } .u21ab04b5d2f59b2f9548f6cded3394f3 .clearfix:after { content: ""; display: table; clear: both; } .u21ab04b5d2f59b2f9548f6cded3394f3 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u21ab04b5d2f59b2f9548f6cded3394f3:active , .u21ab04b5d2f59b2f9548f6cded3394f3:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u21ab04b5d2f59b2f9548f6cded3394f3 .centered-text-area { width: 100%; position: relative ; } .u21ab04b5d2f59b2f9548f6cded3394f3 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u21ab04b5d2f59b2f9548f6cded3394f3 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u21ab04b5d2f59b2f9548f6cded3394f3 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u21ab04b5d2f59b2f9548f6cded3394f3:hover .ctaButton { background-color: #34495E!important; } .u21ab04b5d2f59b2f9548f6cded3394f3 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u21ab04b5d2f59b2f9548f6cded3394f3 .u21ab04b5d2f59b2f9548f6cded3394f3-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u21ab04b5d2f59b2f9548f6cded3394f3:after { content: ""; display: block; clear: both; } READ: Juvenile delinquency and religion EssayWhose life is it, anyway? (Robinson 1). These were the words of Sue Rodrigues, ahigh-profile resident of British Columbia, Canada. She was terminally-ill and suffered fromALS also known as Lou Gehrigs Disease. She

Religion And The Changes Through The Years Essays -

Religion And The Changes Through The Years Overview: Physics of Magnetic Resonance Microscopy Magnetic resonance microscopy (MRM) is founded on the same physical principles as its clinical cousin, magnetic resonance imaging (MRI). Two crucial discoveries have made MRI possible. The 1952 Nobel Prize in Physics was awarded to Felix Bloch of Stanford and Edward M. Purcell of Harvard for their discovery of nuclear induction. Nuclei with unpaired nucleons (neutrons or protons) possess a magnetic moment arising from the angular momentum of these spinning nucleons. The interested reader can find a thorough quantum mechanical description in several excellent texts (e.g., A. Abragam, The Principles of Nuclear Magnetism (1978), P.T. Callaghan, Principles of Nuclear Magnetic Resonance Microscopy (1993)). Classical Interpretation A classical treatment of nuclear magnetic resonance is frequently used to give an intuitive understanding. Consider the unpaired protons of hydrogen in water. The proton is a charged particle with angular momentum. When a collection of these protons are placed in a strong magnetic field, the individual protons try to align with the external field. The angular momentum causes all of the protons to precess about the magnetic field much as the child's gyroscope precesses when placed on a pedestal. All the protons precess at a very explicit frequency, the Larmor frequency , given by the equation where is a constant. Because the collection is precessing in synchrony at , the vector components parallel to the magnetic field B0 add to each other to generate a net magnetization M which also precesses at . Measuring the effect on a single proton would be very difficult because the magnitude is so small. Because M is the sum of many protons acting synchronously, it is large enough to measure. If an additional magnetic field B1 is applied at this same frequency, M can be forced away from the longitudinal (z) axis into the transverse plane. But once in the transverse plane, M continues to precess. As it does so, it will cause a time varying signal (at the Larmor frequency) in any loop of wire (antenna) through which M passes. This is the nuclear induction, which forms the basis for nuclear magnetic resonance. Spatial Encoding for MR Microscopy Spatial encoding for MR microscopy is founded on the same fundamental principle as MRI-the use of magnetic gradients to encode nuclear magnetic signals. In a typical two-dimensional study, a gradient applied along the longitudinal (z) axis of the subject defines a slice that is selectively excited by the simultaneous application of a resonant radiofrequency (rf) pulse. Subsequent rf pulses and gradients are employed to generate and encode the signal in the selected slice, typically yielding a 256 x 256 digital array, with each element of the array representing the signal from an element of tissue volume (voxel) within the slice. Resolution in MR Microscopy The resolution in an MR image must be defined on a volumetric basis. A standard clinical study such as that shown in (A) of a human brain imaged at 1.5 Tesla employs a 5 mm-thick slice with an in-plane field of view of ~ 250 x 250 mm. Each discrete picture element (pixel) represents the signal from a 1 x 1 x 5 mm volume, i.e., a 5 mm3 voxel (volume element) of tissue. Images B-D are derived from a 3D MRM acquisition of a formalin-fixed rat brain imaged at 9.4 Tesla by averaging adjacent pixels. The calculated images B & C demonstrate the consequences of limited resolution on definition of brain architecture in the smaller rat brain. The resolution in B is comparable to the clinical scan of the human brain. It is made by averaging adjacent pixels from the original (high resolution) isotropic 3D array to produce voxel dimensions the same as the clinical scan (A) in a rat brain image. Image C, averaged to produce 64 times higher resolution than the human image (0.25 x 0.25 x 1.25 mm = 0.078 mm3), is still a poor depiction of the anatomy. The anatomy is seen more clearly in D (.086 x.086 x .086 mm = .00064 mm3), which is ~ 8000 times higher resolution than the images in A and B. Image D is one slice from the original 3D MR microscopy study of 256

Irregular Past Participles in Italian

Irregular Past Participles in Italian You’ve learned that if you want to talk about the past in Italian, you’re going to have to learn the past participles of each verb. Lucky for you, a lot of verbs in Italian are considered regular and therefore have formulaic endings, like how regular -are verbs end in -ato. For example, parlare → parlato; andare → andato; camminare → camminato; guardare → guardato. While you do get off easy when it comes to those regular verbs, many verbs in Italian, especially the ones ending in -ere, have irregular past participles. Below you’ll find a list of some of the most common infinitives as well as their past participle forms. Plus, you’ll also see a sample variation, like â€Å"riaccendere† being a variant of â€Å"accendere†. Irregular Past Participles INFINITIVE PAST PARTICIPLE VARIATION ON THE INFINITIVE PAST PARTICIPLE accendere acceso riaccendere riacceso chiedere chiesto richiedere richiesto chiudere chiuso racchiudere racchiuso cogliere colto raccogliere raccolto cuocere cotto stracuocere stracotto dire detto predire predetto dividere diviso condividere condiviso fare fatto strafare strafatto leggere letto rileggere riletto porre posto frapporre frapposto reggere retto correggere corretto rispondere risposto corrispondere corrisposto rompere rotto corrompere corrotto scegliere scelto prescegliere prescelto scrivere scritto riscrivere riscritto trarre tratto ritrarre ritratto vincere vinto convincere convinto volgere volto rivolgere rivolto Gli esempi: Ci hanno chiesto aiuto. - They asked us for help.Non ha chiuso la porta. - She didn’t close the door.Che hai detto? - What did you say?Avete letto quel libro? - Have you all read that book?Ti ho scritto una lettera ieri sera. - I wrote you a letter last night.Non mi ha ancora risposto. - He hasn’t answered me yet.Scusa, abbiamo rotto i bicchieri. - Sorry, we broke the glasses.Hanno vinto il gioco! - They won the game! Other common irregular past participles: Bere (to drink) → Bevuto (drank)Dare (to give) → Dato (gave)Mettere (to put) → Messo (put)Morire (to die) → Morto (died)Nascere (to be born) → Nato (born)Perdere (to lose) → Perso (lost)Ridere (to laugh) → Riso (laughed)Rimanere (to remain) → Rimasto (remained)Scendere (to descend, to go down) →   Sceso (descended)Vivere (to live) → Vissuto (lived) Is there still a pattern? Even though these past participles are considered irregular, many of them have repeating patterns. For example, the past participle of any verb that ends in -mettere will also end in -messo. For example: Ammettere (to admit, to allow in, to let in) becomes ammessoCommettere (to commit, to commission) becomes commessoDimettere (to dismiss, to remove) becomes dimessoOmettere (to omit, to leave out) becomes omessoPromettere (to promise) becomes promessoRimettere (to remit, to refer) becomes rimesso It will take some practice, but once you recognize the patterns and commit others to memory, it will be a lot easier to talk about the past with confidence. If you need to review how to form the past tense (il passato prossimo), take a look at this article here and then review this article on auxiliary verbs as well.

The Outsider In Silas Marner Essays

The Outsider In Silas Marner Essays The Outsider In Silas Marner Paper The Outsider In Silas Marner Paper Essay Topic: Literature Silas Marner is a novel that explores many different key themes. George Elliot has made this novel a very deep and meaningful story with complex characters and twisting plot. She has used a very wide range of technical and methodological language to bring the character of Silas Marner to life. Silas Marner is a weaver from the town of Lantern Yard. Silas suffers from cataleptic fits and left Lantern Yard after being accused of stealing money. William Dane set him up. Silas felt betrayed by his friend and there was no Justice. Silas moved to the village of Ravaloe where there is a close community. The villagers start to separate from him and exclude him from their community. Silas becomes very isolated and spends a lot of his time caring for and hoarding the gold that he has worked so hard for. This is bought across by Elliots words, for it was pleasant to him to feel them in his palm, and look at their bright faces, which were all his own.(P17) This makes the gold seem almost like something that is living. The reader feels that Silas is attached to his gold and that he looks to it as if it were a pet or a relative. The word faces makes them sound creature like and it is Elliots clever use of such metaphors that puts ideas into the readers mind throughout the novel. Silas strange obsession with his gold adds to the suspicion of the villagers and separates Silas even more from their close-knit community. The villagers of Ravaloe are all very close and have known each other all or most of their lives. They dont accept people from other villages very well and Silas is not helped by his odd appearance and his cataleptic fits. The villagers are so involved in their own lives that Silas appearance and fits horrify them and they begin to label him as a freak. It was at church that the villagers first saw Silas have a fit. They started to say that he was to do with Satan. This trance looked more like a visitation of Satan than a proof of divine favour, and exhorted his friend to see that he hid no accursed thing within his soul. This shows the ignorance of the villagers and their negative attitudes toward outsiders. This view is carried throughout the first section of the novel and it is only when Silas approaches them that they become to accept him. The villagers are very superstitious about people from outside their village or people that they dont know. They wouldnt try and socialise with them but instead start rumours and superstitions about the outsiders. They are exceptionally suspicious about Silas because of his strange appearance and his cataleptic fits. He is often referred to as an insect in the novel. For example on page 17 his basic, lonely life is likened to the life of a spinning insect. It is almost a hint at him being a spider. The fact that he is a weaver and his life is likened to a spinning insect all refer to things a spider would do. Silas becomes very close to his money and when he finds out it is missing he was horrified. He decides that it has been stolen and he accuses Jem Rodney. Silas decides to go to the pub and ask the villagers if they could help him retrieve his beloved money. The villagers are surprised by the appearance of Silas who enters the pub stating his loss. Jem Rodney denies the charge and Silas apologises, as he knows about being wrongly accused. The men are helpful and suggest that there must be some clues to track down the thief. Mr Dowlas and Mr Snell go out into the dark to help Silas. This is where the villagers begin to really turn towards Silas and begin to accept him into their tight community. The villagers even start to try and comfort Silas by visiting his house with gifts. Silas is even asked to go to church and he begins to become part of the community. Another big turning point in the novel is when Mollys baby is found by Silas. Silas sees the baby (Eppie) as his gold. The heap of gold seemed to glow and get larger beneath his agitated gaze. He leaned forward at last, and stretched forth his hand but instead of the hard coin with the familiar resisting outline, his fingers encountered soft warm curls. This shows how obsessed Silas became about his gold. What he was seeing was a babies golden hair but in his mind it is his heap of gold. Silas becomes attached to the child and decides that he is going to keep it. The villagers begin to see Silas as a good man who is trying to bring up a child single-handed and they offer him advice. Silas has her christened Hephzibah, Eppie for short, after his mother. This chapter outlines Eppie being naughty and Silas cannot bring himself to punish her. The presence of the child starts to transform Silas. Silas money is found along side Dunstan and Silas tells how his live revolved around his gold. Godfrey feels that he should make up for his brothers behaviour and offers to take Eppie away from him and remove the burden. Eppie refuses and Silas loves her so much that he is prepared to fight to keep her. Dunstan ends up with no child and is punished. Silas and Eppie become part of the community and the villagers no longer see Silas as a freak. Eppie has helped Silas become accepted because when Silas accepted her as his daughter the villagers began to comfort Silas and see him as a caring person. It is when they see that he is caring that they begin to see that he isnt all the things that he is rumoured to be, but actually he is just like them. Silas and Eppie go back to Lantern Yard and find that it has gone. Silas is saddened by this but realises that Ravaloe is his home now.

How to start a new business venture Essay Example | Topics and Well Written Essays - 2250 words

How to start a new business venture - Essay Example People in modern world are more conscious about their health and the diets they take to be fit physically and be more active in their daily life. For this booming industry trend there is a great prospect for the new business venture in the fitness and healthcare industry. In this report we have a proposal for a new business venture at Mayfair in the City of Westminster as it is one of the growing regions at UK and the people nearby Mayfair region are more aware of the health and sports fitness centre compared to other regions at UK due to the presence of many clubs and hotels at nearby streets like Marshall Street Leisure Centre, Seymour Leisure Centre, Little Venice Sports Centre, Queen Mother Sports Centre, Porchester Centre etc (City of Westminster, 2011). As far as the UK Fitness Industry report by FIA, over the last few years’ regions of London has immense growth in Fitness Industry and has been forecasted to grow even more in future if people are educated with its benefi ts to their health and wellbeing (FIA, 2010). Proposed Services The new sport fitness centre should provide its customer with a variety of services. It would include first class fitness centres and some sports centres which will accommodate many types of sports like basketball, tennis, boxing etc. There should be a food and beverage area where customers can also relax during workout. Massage centre with training on fitness exercises are one vital service which should be there. A medical therapy clinic is also a modern trend in the fitness industry. Various other facilities like the conference room and the children centre, protective lockers and swimming pool are some attractive features which attract a lot of customers with the extra services they get from other fitness centres (Anything & Everything, 2011). Analysis of the market in London 7 P’s of Marketing Mix Fitness and Health industry being a service offered to the customer without any product thus the extended marketin g mix is to be used i.e. 7P’s of marketing mix. In order to formulate the right marketing mix the company needs to evaluate all the segments and work in the improvements of the each segment to compete with the other players of the market (Gupta, 2006, p.22). Product The product mix is the range of products that are available with the company. It may be broaden with different services or it can also be extended in order to fit the market scenario. The services of the fitness centre located near Mayfair road in the city of Westminster at London are very advanced with many facilities like swimming pool, recreation centre, modern equipments, therapy clinic etc. Thus to survive in this competitive environment the new business venture of fitness centre should also posses the existing services along with some added new differential services (Nargundkar, 2006, p.46). Place Place is one of the most vital factors which needed to be considered while placing the product or services. The place determines the cost of transportation of materials, scope of new customers. If the right service is properly placed at the right time at the right place then it will be best accepted by the customers. UK being a very flourishing country for the fitness industry especially in London the people is very aware of the services provided by the different fitness centres and since there are no fitness centres located at proper